I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should...
10 Marketing Activities Small, Midsized Firms Should Engage in Now
I am sad to say this but many small to mid-sized law firms are seeing flat revenues. This trend can be reversed if law firm leaders encourage their colleagues to do the following right away. READ MORE [PDF]
Getting Extreme Mileage Out of Your Speaking, Writing Efforts
My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure...
What Clients Want From Lawyers: A Blueprint for Your Practice
I have been a law firm marketing consultant for over 20 years and during that time I have spoken to hundreds of your clients. I know what they want. Plain and simple, if you want to grow your practice, follow this blueprint. READ MORE [PDF]
Ideas to Get Credentialed and Develop Your Own Reputation
In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in...