[View and Download PDF article] Some of you may have holiday shopping on your mind. That’s fine—but I would rather you consider making sure that your list includes important marketing tools that will be needed for effective business development in 2018. So, in no...
If ever there was a business development cheat sheet, this is it! Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to...
I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting,...
If ever there was a business development cheat sheet, this is it! I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also...
“I don’t have time to market.” That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true. This is because of the following truisms that I believe exist when...
Have you ever walked into a business and been warmly greeted by the receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside...