Is Your Receptionist Hurting Your Marketing Efforts?

Have you ever walked into a business and been warmly greeted by the receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside...

Law Firms Doing Really Cool Marketing

One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several “new” marketing activities have come to my attention that I thought were absolutely...

What the Phillie Phanatic Taught Me About Legal Marketing

Recently, I attended a lunchtime retreat offered by Dillon Marcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best...

Marketing With Personal Touches That Cost Next to Nothing

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should...

How to Market a Commercial Litigation Practice: Experts Opine

Commercial litigators have long bemoaned the episodic nature of their practice – and used it, dare I say, as a crutch or rationale for not engaging in active business development. While they may not know when or where their next case is coming from, there are definite...