I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should view these stories as a kind of roadmap into what they could be doing to strengthen bonds with clients at a minimal cost.
Marketing With Personal Touches That Cost Next to Nothing
Nov 24, 2015 | Marketing