Did you know that the bio pages of a law firm website are usually the most heavily visited of any portion of a law firm’s site? It’s true and yet, after reading thousands of lawyer bios, I have concluded that most do very little to effectively promote their subjects....
My job as a law firm marketing consultant is to always give lawyers the best advice to help them get more business. I am going to give you my very best advice today that could make all the difference in your practice. It will be very short and sweet and I am sorry,...
Several years ago, at an American Bar Association law practice management section marketing conference, a partner with a prominent intellectual property firm told the audience a wonderful story. He described how the firm had set out to do more IP work for an industry...
Commercial litigators have long bemoaned the episodic nature of their practice – and used it, dare I say, as a crutch or rationale for not engaging in active business development. While they may not know when or where their next case is coming from, there are definite...
A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into “what’s in it for me” and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a...