What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies... and I...
My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure...
My job as a law firm marketing consultant is to always give lawyers the best advice to help them get more business. I am going to give you my very best advice today that could make all the difference in your practice. It will be very short and sweet and I am sorry,...
Several years ago, at an American Bar Association law practice management section marketing conference, a partner with a prominent intellectual property firm told the audience a wonderful story. He described how the firm had set out to do more IP work for an industry...
A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into “what’s in it for me” and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a...
Two immutable facts: You want clients and you are in the service business. Now, in spite of these two well-known facts, I am constantly shocked at how hard law firms and lawyers make it for clients to reach them. Well we are going to fix that right now. 1. Don't shut...
There once was a magical land where a king and the wealthy class owned all the businesses and oversaw thousands of skilled workers. The king and his Court never dared thank or speak to those toiling workers about their lives and how the various businesses could be...