One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several “new” marketing activities have come to my attention that I thought were absolutely...
Recently, I attended a lunchtime retreat offered by Dillon Marcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best...
We all know now that your invoice is likely the most read piece of paper or email that your corporate client receives, and I am sure your clients are delighted beyond words to receive your invoices, right? What? Not true? Well, this could be the case if you are giving...