If ever there was a business development cheat sheet, this is it!
I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also going to tell you what they did to “credential” themselves to further heighten their name recognition. In no particular order, these are some of the activities these lawyers did:
- Visited a client – expressly off-the-clock – to see what problems were keeping the president of the company up at night. Upon returning to the office, the lawyer sent the client a memo with suggestions and a strategy for tackling these problems.