I listened in on a recent webinar hosted by one of my longtime marketing gurus, Larry Bodine, who is chief marketing strategist for LawLytics web marketing in Tucson, Arizona, and medical malpractice attorney John Fisher of Kingston, NY.
Marketing to Current Clients
Client Service Initiatives: Two Firms Putting Their Money Where Their Mouths Are
I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting,...
What Free Things Should You Be Doing for Your Clients?
We all know now that your invoice is likely the most read piece of paper or email that your corporate client receives, and I am sure your clients are delighted beyond words to receive your invoices, right? What? Not true? Well, this could be the case if you are giving...
What Clients Want From Lawyers: A Blueprint for Your Practice
I have been a law firm marketing consultant for over 20 years and during that time I have spoken to hundreds of your clients. I know what they want. Plain and simple, if you want to grow your practice, follow this blueprint. READ MORE [PDF]
Does Your Firm’s Marketing Committee Get Anything Done?
The words "marketing committee" have never, in my experience, made anyone smile. In most firms, they are viewed largely, on the one hand, as a necessity and, on the other, a waste of attorney time. For the most part, I would agree. There are some exceptions. Some...
Stress-Free Ideas for Relieving Marketing Panic
Your firm is putting pressure on you to bring in business. You want to bring in business but the idea of asking for work literally terrifies you or flat out does not agree with you. If you absolutely, or even just a little, detest the idea of trying to bring in...
Don’t Have Time to Market? 10 Tips for Every Swamped Lawyer
No matter what law firm I am working with, I always encounter lawyers who say: "I would love to market, but I do not have any more time in the day and I am just trying to keep my head above water with client demands." Now some marketing consultants might say: "I get...