In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in jump-starting their own marketing efforts. However, there are easy tried-and-true ways for a junior lawyer to slowly, yet predictably, get out of the shadow of a senior lawyer and develop his or her own reputation and client roster.