“I don’t have time to market.” That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true.

This is because of the following truisms that I believe exist when it comes to attorney business development:

  • No one wants to read anything long.
  • No one wants to sit in a meeting or at a presentation for a long period of time.