Archive Blog
Nine Unique Ways to Differentiate Your Practice from the Competition
A recent call to the Pennsylvania Disciplinary Board indicated that there are over 14,000 lawyers in Philadelphia County alone. That’s a lot of competition for you and your firm. A great number of these lawyers are unlikely to be hired if they do not stick out or...
What Would You Do if Your Business Dried Up Tomorrow? Rainmakers Respond
What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies... and I...
Lessons from the PI Bar: Expand Your Practice Through Referrals
I listened in on a recent webinar hosted by one of my longtime marketing gurus, Larry Bodine, who is chief marketing strategist for LawLytics web marketing in Tucson, Arizona, and medical malpractice attorney John Fisher of Kingston, NY.
A Tale From the War Room: How One Law Firm Started 2018 Right
[View and Download PDF article] I thought I would begin 2018 by telling you about a very industrious and special law firm—that will remain anony-mous—which has begun the year in an outstanding way from a marketing perspective. I have the great privilege of working...
Marketing Boot Camp: Get Your Tools in Order Now for Success in 2018
[View and Download PDF article] Some of you may have holiday shopping on your mind. That’s fine—but I would rather you consider making sure that your list includes important marketing tools that will be needed for effective business development in 2018. So, in no...
20+ More Things My Rainmakers Did Last Month
If ever there was a business development cheat sheet, this is it! Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to...
Client Service Initiatives: Two Firms Putting Their Money Where Their Mouths Are
I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting,...
32 Marketing Activities Rainmakers Did This Month
If ever there was a business development cheat sheet, this is it! I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also...
Keep Things Short and To the Point: Marketing in Minutes
“I don’t have time to market.” That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true. This is because of the following truisms that I believe exist when...
Is Your Receptionist Hurting Your Marketing Efforts?
Have you ever walked into a business and been warmly greeted by the receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside...
Law Firms Doing Really Cool Marketing
One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several “new” marketing activities have come to my attention that I thought were absolutely...
What the Phillie Phanatic Taught Me About Legal Marketing
Recently, I attended a lunchtime retreat offered by Dillon Marcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best...