Marketing

A Tale From the War Room: How One Law Firm Started 2018 Right

A Tale From the War Room: How One Law Firm Started 2018 Right

[View and Download PDF article] I thought I would begin 2018 by telling you about a very industrious and special law firm—that will remain anony-mous—which has begun the year in an outstanding way from a marketing perspective. I have the great privilege of working...

20+ More Things My Rainmakers Did Last Month

20+ More Things My Rainmakers Did Last Month

If ever there was a business development cheat sheet, this is it! Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to...

32 Marketing Activities Rainmakers Did This Month

32 Marketing Activities Rainmakers Did This Month

If ever there was a business development cheat sheet, this is it! I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also...

Keep Things Short and To the Point: Marketing in Minutes

Keep Things Short and To the Point: Marketing in Minutes

“I don’t have time to market.” That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true. This is because of the following truisms that I believe exist when...

Is Your Receptionist Hurting Your Marketing Efforts?

Is Your Receptionist Hurting Your Marketing Efforts?

Have you ever walked into a business and been warmly greeted by the receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside...

Law Firms Doing Really Cool Marketing

Law Firms Doing Really Cool Marketing

One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several “new” marketing activities have come to my attention that I thought were absolutely...

What the Phillie Phanatic Taught Me About Legal Marketing

What the Phillie Phanatic Taught Me About Legal Marketing

Recently, I attended a lunchtime retreat offered by Dillon Marcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best...

Marketing With Personal Touches That Cost Next to Nothing

Marketing With Personal Touches That Cost Next to Nothing

I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should...

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