A recent call to the Pennsylvania Disciplinary Board indicated that there are over 14,000 lawyers in Philadelphia County alone. That’s a lot of competition for you and your firm. A great number of these lawyers are unlikely to be hired if they do not stick out or...
[View and Download PDF article] I thought I would begin 2018 by telling you about a very industrious and special law firm—that will remain anony-mous—which has begun the year in an outstanding way from a marketing perspective. I have the great privilege of working...
[View and Download PDF article] Some of you may have holiday shopping on your mind. That’s fine—but I would rather you consider making sure that your list includes important marketing tools that will be needed for effective business development in 2018. So, in no...
If ever there was a business development cheat sheet, this is it! Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to...
If ever there was a business development cheat sheet, this is it! I am going to tell you exactly what several of my multimillion-dollar rainmaking clients did this past month to strengthen relationships with their current clients and key referral sources. I am also...
“I don’t have time to market.” That sentence is said by lawyers every day. I have been counseling lawyers on how to effectively market for over 30 years and I am here to tell you the contrary is true. This is because of the following truisms that I believe exist when...
Have you ever walked into a business and been warmly greeted by the receptionist? It is a very soothing and welcoming feeling. You enjoy being treated well and have a positive impression not just of the business you have entered—but about what is next to occur inside...
One of the things I love about being a law firm marketing consultant is I get to watch firms innovate on ways to retain clients and get new ones. In the last few months, several “new” marketing activities have come to my attention that I thought were absolutely...
Recently, I attended a lunchtime retreat offered by Dillon Marcus, Executive Retreats on “How to Create Loyal, Loving Fans for Life,” which I heartily recommend you attend. The speakers were Evan Marcus and Tom Burgoyne, otherwise known as the Phillie Phanatic’s “best...
I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should...